Wednesday, April 4, 2012

Pop Music Website Analysis


                                        http://tobykeith.com/

Another one of our Quest for the 3d Game Lab in my Humanities 101 class is titled, Pop Music Website Analysis. In this Quest, our assignment is to pick a music group or singer in which we like, look at the official website for that band or group and how the visual and participatory elements of the website work with or against the image that the band or singer's music creates.

For this Quest, I am picking the well-known Country Music Star Toby Keith. I grew up spending many of my teenage years in a suburb of Oklahoma City. Toby Keith is originally from a town in Oklahoma called Clinton, which is approximately 70 miles from the town which I lived in. He currently lives outside of the City of Norman, Oklahoma which is approximately 35 miles from the town in which I lived in while in Oklahoma. Toby Keith has stuck to his down home Oklahoma roots which are heard in much of his music and seen in many of his music videos.  I believe that Toby Keith has written and sang some of the best country songs of our time. Many of the songs which he has written and sang over the years are not only great country music songs but are also patriotic to the United States of America and supportive to our past and current military troops. Some of his more popular patriotic songs are “Courtesy of the Red, White and Blue,” “American Soldier,” “American Ride,” and “Made in America.”

Toby Keith is very well known for supporting the United States Military and for making regular guest appearances overseas to visit with and perform for our troops who are deployed to foreign nations. With how his official fan website is currently designed, one of the very first things noticed when one accesses the website are the colors of Red, White and Blue, which we all know to be the colors of the United States of America Flag. At the top of the page is written “Toby Keith” in big bold white colored letters which appear to be faded possibly like an old pair of western jeans or an old Stetson cowboy hat.

On both sides of the words “Toby Keith” there is red colored 5-point stars which are the style of the stars which appear on the flag of the United States of America. In the background of this same area of the main website page is a photograph of Toby Keith performing for a crowd at what appears to be a venue containing a large amusement park. In my opinion, this photo also depicts the “party life” which Toby Keith also seems to be very well known for. Alongside of his patriotic music, many of Toby Keith’s other songs are related directly to the party scene and drinking of alcohol. A few of these songs are “I love this Bar,” “Beer for my Horses,” “Whiskey Girl” and his latest single, “Red Solo Cup.”

Most of the text on the website is written in bold and is either the color Red or the color Blue, also showing Toby Keith’s patriotism to the United States. I think that the website was designed very well to portray Toby Keith’s love for the United States and his respect to the members of our military branches. The website is just enough visually appealing with graphics, colors, links and videos to catch the viewers’ attention but not so overwhelming with colors and graphics making it too much to comprehend and focus on. The main theme of the website is obviously patriotism, promoting a “Downhome” yet “Upbeat” style of country music.






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